AAPCO Selects Bisig Impact Group as Marketing Partner

April 2, 2008
For Immediate Release

CONCORD NC - AAPCO Southeast announced that it has named the Bisig Impact Group, headquartered in Louisville, Kentucky, as its advertising and marketing agency of record. With AAPCO's steady growth over the past several years, the decision was made to partner with a group that could assist in executing a more sophisticated marketing program.

"We're growing and expanding into more markets, and we have some exciting changes coming up later this year," said Skip Huddleston, Senior VP of Sales and Marketing for AAPCO. "It seemed like the perfect time to take our marketing program to the next level."

Bisig Impact Group, or [BIG], as they are known, is a full-service marketing communications firm that offers a unique assortment of in-house services including video production and commercial photography. AAPCO was introduced to the firm by one of [BIG]'s current clients.

"We had heard some good things about [BIG] and went to tour their facility," stated Huddleston. "Their in-house services seemed to be a good fit, especially with the economy in the shape it's in right now."

AAPCO will be working with [BIG] to develop new sales materials, as well as a complete marketing program.

"I don't want to give anything away, but we should have some fun things to announce later this summer — maybe at the NAA show," Huddleston added.

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AAPCO Group is a general contractor and multi-family apartment renovation specialist headquartered in the Concord community near Charlotte, North Carolina. Founded on Christian principles, the Group has offices in Atlanta, Washington D.C. / Baltimore, Nashville, Tampa Bay, Jacksonville, Raleigh, and Los Angeles and provides renovation services ranging from exterior re-painting to complete re-positioning projects.

For more information, contact Skip Huddleston at 800.728.2690.